About
Our vision is to build a future where every great story finds its funding and every brand finds its spotlight.
Our Vision
BrandedStreams is the product placement bridge between filmmakers and brands. ​We want to rethink how Hollywood is funded.
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Our proprietary AI analyses scripts for product placement opportunities and finds the best brand and story fit. Our opportunity-matchmaking process creates the ability for filmmakers to turn natural product placement into aligned funding opportunities and for brands to sponsor culture-driven placement that meets their audience in stories they love.
Our Team
Our passionate team of film lovers delights in helping filmmakers fund their projects by discovering the perfect brand fit where a character and story have instant chemistry.
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Our team's combined experience makes us the perfect ensemble cast for this reboot:
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Filmmakers (Films! TV Shows! Digital Creators! Multiple Emmys!)
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Tech experts (Some of the geniuses & patent holders behind the technology in Google Ads/Yahoo/Bing!)
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Branding whiz kids (decades and $$$ of branding and product placement!)
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Join us in creating a new model of filmmaking, where we tell incredible stories by revealing the brand sponsors that are already an organic piece of the story.
Our Founder
Introducing Johann Garcia, Founder & CEO of BrandedStreams
Johann Garcia has spent 25 years changing how the world sells online. Now he’s changing the landscape of product placement in film and tv.
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​He’s deeply kind, wicked smart, and the joyful leader of BrandedStreams.
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I know you’re wondering how we got here…
He Helped Build One of the World's Largest Ad Platforms
The next time you buy or sell anything online, at all, think of Johann.
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​Johann was employee 25 at GoTo.com, which invented the pay-for-click search model that revolutionized how search engine marketing (SEM) is done today.
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​Johann was the early pioneer of creating the systems that allowed GoTo.com to work.​He built the data model and the systems that ran everything from customer-facing sales and service to the back-end CRM, Editorial, Billing, and Accounting. GoTo.com (later called Overture) was acquired by Yahoo for 1.63 billion dollars. ​
So when we say he’s building an industry-redefining company, we know what we’re talking about.
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Startup Success
Then Johann led the startup “ContactPage.com,” where they invented geo-targeted search and applied the same PPC revenue model as GoTo.com, but for the Yellow Pages industry. It was acquired by Infospace Inc. in 2003.
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Building to Billions
As an early team member of Microsoft’s Bing Ads platform, Johann supported website owners through PubCenter, aka The Publisher Platform. His success there propelled him to help with client management and ad quality systems through ClientCenter. As the AdCenter API Product Manager, he supported the top 50+ advertisers making over $1M a week on Bing search.
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Johann helped develop
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Publisher tools
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Ad quality systems
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Operational infrastructure supporting billions of dollars in advertiser spend
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That foundation gave him something rare: an architect-level understanding of what it actually takes to build monetization systems that perform at scale.
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Patent-Backed Innovation
Johann holds multiple U.S. patents in pay-for-placement search, keyword search and geo-targeted advertising, and media delivery.
This is the direct intellectual foundation of how BrandedStreams structures its marketplace and pricing logic. He has spent decades inventing the systems he is now applying to entertainment.
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Fortune 500 Partnerships, Real Results
Johann also spent 20-plus years launching data-driven campaigns and negotiating major partnerships for Fortune 500 advertisers, building deep fluency in programmatic media, audience analytics, and revenue-share dealmaking.
He understands what brands need because he has sat across the table from them, delivered for them, and built the platforms they relied on.
Now, He Is Building What Comes Next
​Every advertising medium eventually needs a marketplace standard to scale with integrity. Johann saw that product placement, one of the oldest and most powerful forms of brand storytelling, had never been given that standard.
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Enter BrandedStreams, here to change the face of product placement with Johann Garcia leading the way.
Our Mission
​​​​​​Our mission is to make it easier for filmmakers to finish their movies by connecting them with brands that genuinely believe in and belong in their stories.
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We take on sponsor outreach and operations, allowing filmmakers to dedicate themselves to their vision and brands to invest in the size and story that fits best.